These days, if you're starting a career as a freelance writer, it's no longer enough to ring up a few editors and distribute a few business cards. Most of the people who want to hire you will ask if you have a website. If the answer is 'no', you could lose out on some valuable sources of income. Here are five reasons why you should have a web presence. 1. Developing the brand of you
As a writer, your name is your brand. People will like or hate your stuff, trust or distrust your opinions. Either way, they'll have positive or negative feelings every time they see an article with your name on it. So your job is to build editors' and readers' trust in that brand. 2. Writing is your business - you need to treat it like one
Every reputable business has a website that showcases its products and services. You should too. How else are people going to know what you have to offer? A website allows your potential clients the luxury of accessing your information in their own time. You should include a resume, references, services (types of writing), samples of work, links to where you're published on the net. 3. Efficiency
A website is a time saving way of showcasing your past and current work (an online portfolio or selection of clips). You can point editors to it as well - a time saver for you and them. No longer do you have to spend time selecting and printing your best work. Instead, upload examples to your site and link to other places where your work has been published. 4. Make your passion work for you
Some of the writing you do will be for love rather than money, but that's no reason why you can't make it work for you. Upload your short stories, poetry, novel chapters and so on to show how creative you are. 5. Skills development
If you do the web development yourself, you'll also be gaining another valuable skill. The discipline of editing your material for a website will be invaluable when you're trying to get a commission to write 40 web articles for a pittance (we all have to start somewhere). So what are you waiting for? Get your stuff on the net and start building the brand of you. |
